we build the intelligent system that becomes your competitive advantage.
At Disyl & Rad, we move beyond static "brand bibles" to architect and implement a complete Brand Operating System (BrandOS).
By integrating your brand's DNA into a living, AI-powered system, we help you drive consistent growth, create profound organizational efficiency, and turn your brand into your most defensible asset.
the architects
Brianne DiSylvester
CHIEF CREATIVE OFFICER & FOUNDER
Brianne is the "why" and the "what" . She owns the creative vision, the quality of our strategy, and the client relationships.
With over 20 years of in-house experience, she has led brand voice and strategy for some of the world's most recognized brands, including Wayfair, AllModern, Saks Fifth Avenue, Lord & Taylor, Disney, Hudson’s Bay, and Armani Exchange.
Yachtz Radcliff
CHIEF EXECUTIVE OFFICER & FOUNDER
Yachtz is the "how" and the "when". He owns the business strategy, operations, and the commercial framework of all engagements.
With a background in capital markets at major investment banks and experience founding multiple startups, he is an expert in business strategy, finance, and the technical development and deployment of scalable AI systems.
our story
For decades, I was the brand bottleneck, until now.
Our company was born from a problem I lived for over 20 years. As an in-house creative leader, my team and I were responsible for all on-brand guidance and communications. Everything that was customer-facing went through us, but as the volume of work and number of channels expanded, this became an impossible standard to maintain.
The creative team, the most passionate guardian of the brand, inevitably became a constraint on speed and growth. And since you can't transfer years of nuance and expert intuition to every team in the org, this always leads to one thing: a diluted brand.
Solving that systemic problem is why we created Disyl & Rad. We’re here to fix a broken model by codifying our expertise into an intelligent system that empowers every employee, from the day 1 intern to the tenured CEO, to be a confident brand steward.
our guiding beliefs.
THE BRAND BIBLE IS A RELIC
The traditional, static "brand bible" fails to provide the dynamic guidance that modern teams need to succeed.
INTUITION DOESN'T SCALE
It's an unrealistic expectation for anyone to absorb decades of deep brand nuance and dense guidelines from a PDF.
GROWTH REQUIRES A SYSTEM
When teams are forced to make their best guesses to maintain speed, the result is a slow erosion of brand integrity.
CREATORS SHOULD CREATE, NOT POLICE
We are driven to liberate valuable creative talent from policing other departments' work so they can focus on high-value, innovative creation.
CLONE THE EXPERT, DON'T WRITE A GUIDE
We codify expertise into a tool that people can use exactly as they would use us—an on-demand strategist for any question, at any moment.
THE BEST TEAMS BECOME BOTTLENECKS
The most passionate brand guardians inevitably become a constraint on a company's speed and growth as it scales.
DEMOCRATIZE THE BRAND
We exist to democratize the power and responsibility of being a brand steward, empowering every employee to build the brand with confidence.
YOUR BRAND IS AN ASSET
We’re here to transform your brand into a strategic asset that drives measurable efficiency, revenue, and enterprise value.
ready to stop guessing and start operating?
Let's begin with a data-driven diagnosis. Our BrandOS Audit is the smartest, most responsible first step to building the business case for transformation.